Many refer to Eminem as one of the GOATS ( greatest-of-all-time). But now, the title is official as Marshall has become the first rapper in history to move 100 million RIAA Song Awards. To be exact, he did 107 million.
But hey- at this point, who’s counting?
Eminem passed up country turned pop princess Taylor Swift who holds the #3 spot. He now only sits behind Rhianna, who still holds the throne.
Behind him sit Drake and Kayne West, who sit at 55 and 51 million units sold. This is pretty interesting, considering that Drake has been breaking all kinds of streaming records lately. Then again, Eminem has been in the game longer, so perhaps it’s only fair.
Even with Eminem slowing down on his volume of releases over the past few years, no one can deny that the man is a legend. When you look at the RIAA other top lists- like albums sold, it’s dominated by names like The Beatles and Elvis Presley.
And to think- those records were broken at a time back when people actually still BOUGHT albums!
Singles weren’t nearly as popular in those years, and also- file sharing sites like Limewire and Napster didn’t exist, so people were forced to buy music. Today over 57 million Americans illegally download music- and none of those downloads get counted. So as you can imagine, the numbers are quite skewed.
The question now is- will Eminem surpass Rihanna?
He’s been in the news a lot lately. From the controversial release of his last album “Revival” to his video publicity stunt for “River”- people can’t stop talking about our man slim shady.
But really- the fact of the matter is that the contest may not be a fair one. Although it’s true that hiphop recently overtook rock as the most popular music genre- what is really consumed is hip hop pop ( think Justin Bieber, Chris Brown, DJ Khalid, Usher etc. ) Rhianna came out of the GATE doing pop. She didn’t even have a transition phase. Now she can pull off hip hop collabs with super stars like Jay-Z, and then do a pop single and no one bats an eye. She is universally loved and accepted.
On the other hand- look at hip hop sub genre artists like Rico Recklezz. Outside of drill fans in Chicago- not nearly as many people know who he is.
For the majority of Eminem’s career- he was not a pop artist. Eminem had a great core following, but he did not have universal appeal- and part of that was because of the explicit nature of his music.
Now if Eminem went full pop- it’s possible that he might be able to catch up to Rhianna. Although, can he do it without completely destroying his brand?
Revival was pretty poppy, and many of his fans thought it was incredibly corny.
What do you think? Does Eminem have a chance?